Eastern Kentucky University asked FMB for a comprehensive brand development campaign to create top-of-mind awareness with prospective students, donors, legislators and the public. Our compelling “You Can Get There From Here” theme is fueled by stories of successful alumni. Online, TV, print, radio, cinema and mobile promotion has spurred increases in gifts and student applications. The theme appears spontaneously in student, alumni, and departmental communications — a strong testament of internal buy-in.
To find out more about these strategic solutions, just ask.Let’s Talk Solutions