What we do

To be clear, we take curiosity through consideration to culmination.

What you will get from us is our best thinking and most likely a way of looking at your operation you haven’t considered before.

 

Beyond that, you will encounter integrity that you will feel when you meet us and confirm when you open invoices. You won’t be blindsided with things you did not expect, which is what President Jody Freeman likes to call, “on-time, on-budget and on-target.”

 

In short order you’ll come to count our professionals as part of your staff because the bonus of working with FMB is the deep sense of partnership and our desire to reach beyond the expected to the exceptional.

Capabilities List

Market Research

Primary demographic and psychographic research, secondary research, SWOT (Strengths, Weaknesses, Opportunities, Threats) sessions/analysis, focus groups, surveys (web-based, telephone, intercept and print), creative concept testing, and brand values studies

Strategy

Integrated Marketing Plan assessment, development, and refinement to meet defined Objectives, Goals, Strategies and Measurements and ensure brand compliance

Brand Marketing & Guardianship

Brand assessment; brand identity and guidelines development and refinement; brand awareness generation, strengthening and stewardship

Public Relations Strategy & Implementation

Reputation management, speech writing, crisis management, interviews, staff coaching support, press releases, presentation opportunities, ghost writing, blogging, pitching stories, grassroots initiatives, community activism, event coordination

Campaigns, Collateral & Art Direction

Conceptual development and implementation, cross-media campaigns, collateral and marketing materials, messaging and content creation, demographic-specific design, color psychology

Illustration

Digital and hand-drawn illustrations, editorial illustrations, illustrations for general animation and children’s media, mascot and character creations, infographics, storyboarding

Photography & Video

Photographer and talent selection, location scouting and securing, staging, food styling, photo shoot art direction

Social Media Management

Social marketing and coaching, strategy and content, blogs, Email campaigns, calendars
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Audio-Visual Production

Television, radio, mobile, interactive, out-of-home

Printing & Fulfillment

Print management, press proofing, US Postal Services and other delivery services’ handling and distribution

Mixed Media Advertising Concept, Planning, Placement & Production

Television, print and radio; displays, exhibits and trade show booths; environment design; out-of-home billboards and transit; large-format design and production

Digital Advertising

SEM, Programmatic Display, Streaming Radio, Facebook, Instagram, Snapchat, Twitter, LinkedIn, web banners, mobile and digital media, analytics

Event Planning & Management

Promotional, launch, grassroots, community, charity, business and news conferences, seminars, sales meeting, presentations

IT Capabilities

Website and microsite development, redesigns, upgrades, maintenance and support services, SEO, content management (WordPress, Kentico), CMS implementation web and mobile applications, consulting, certifications (Google Ads, Google Analytics, Bruce Clay’s SEOToolSet, Advanced SEOToolSet), programming languages (HTML, CSS, Java Script, .Net, SQL)