FMB’s charge was to reintroduce this venerated institution with new branding as Scenic Community Credit Union. FMB designed a new logo with a refreshed color palette, an identity guide and a launch campaign. Our campaign successfully bridged the transition for the core customer base of ‘old friends’ of the credit union, while proactively engaging new community members including millennials. Our client is thriving and growing its membership base using FMB’s new progressive brand.

Scenic Community Credit Union