Knoxville, Tennessee – The recent unveiling of Winthrop University’s new brand identity is the culmination of a multifaceted effort accomplished by FMB Advertising. The project’s scope included market research, the development of a strategic marketing plan, a website, a style guide and a comprehensive media strategy, along with several ancillary tasks. Winthrop officials unveiled the […]
Knoxville, Tennessee – Mark Brown has joined FMB Advertising as director of communications. Brown brings more than 25 years experience in higher education, public relations and journalism to his new role, where he directs and coordinates strategic communications, both print and digital.
Knoxville, Tennessee – Mal Alder has joined FMB Advertising as social media manager. Alder, a Franklin native, administers social media marketing and advertising for the agency and a portfolio of its clients. A 2013 graduate of the University of Tennessee, she holds a Bachelor of Arts degree in creative writing with a minor in journalism […]
Knoxville, Tennessee – Christine Gordon has joined FMB Advertising as account manager. Gordon comes to FMB from McCann Torre Lazur in Parsippany, New Jersey, where she worked as a senior account executive in pharmaceutical advertising and managed high level strategic and scientific initiatives as well as video, digital and print tactics. She earned her bachelor’s […]