When it’s done

We surpass our goals, and yours. You’ll get used to it.

CLIENT

Marymount University

 

PROJECT

Junior Achievement of Greater Washington Educational Storefront

 

THE CHALLENGE

Marymount University needed an interactive storefront to encourage middle school students to consider college by focusing on the lifelong value provided through education. The University’s project partner, Junior Achievement of Greater Washington, D.C., wanted the small, private college to teach students by example to “think technology, think three-dimensional, think big.”

CREATIVE STRATEGY

We chose to reach students and parents by telling real-life stories of MU students through the captivating imagery of View-Master reels, including six standard- size reels and one giant version, all of which played featured highlights of the college experience.

 

The kids loved the old-school technology! We also provided opportunities to use social media (#INVESTinU), which blended technologies yet kept messaging intact.

 

FMB designed and created production-ready files for three fully designed wall wraps:

 

Where U Can Go — global mural to pinpoint real study abroad destinations

 

How U Can Do It — primer on college affordability and financing

 

How Far Can U Go? — lifetime income graphic for college vs. non-college grads

 

The Next Thing

 

Three-dimensional elements from specific Marymount student projects showcased What U Can Do:

  • A rideable toy car modified for children with mobility issues
  • GPS trackers used to study endangered sea turtles
  • 3D-printed prosthetic hands and arms
  • Lacrosse equipment from a U.S. national team that included MU players
  • Clothing designed by fashion majors
FMB ADVANTAGE

While the project — from concept to final installation — was completed in under 70 days it had a three- year lifespan. In that time, some 50,000 students were immersed in the possibilities of higher education.