Who Does it

A collection of thinkers and doers whose genius and grit pay off.

Supporting our principals is a team of creative professionals. Their synergy of talents assures timely, on-target results for all our clients. We have skilled writers with deep background in their craft and our client sectors; researchers; award-winning graphic and web designers; account and project managers; masters in social media marketing, print and fulfillment; website programmers and analysts. With careful investments in tools and technology and honed production methods, we’ve created an environment in which results and solutions constantly flow to our clients.

 

While the average client-ad agency tenure is less than three years, FMB has sustained many client partnerships for ten, fifteen and in some cases, twenty years.

Meet the team

JODY M. FREEMAN

President

Jody’s work at FMB gives substance to vision, helping clients reach and move their publics. By strategically planning and monitoring client and FMB budgets, she ensures that the FMB team has the resources to design creative solutions for clients’ challenges. Under her leadership, FMB has earned a reputation for sound, ethical business practices and a dedicated staff. She supports FMB staff members while relentlessly challenging them to work harder, smarter and more creatively for each project.

 

Jody’s detailed knowledge of the intersecting components of creative processes and new media solutions allow her to accurately predict costs. Her constant research uncovers high quality solutions that often save our clients thousands of dollars.

 

In the multitude of projects which Jody shepherds through FMB each year, clients find a winning combination of captivating creative presentation, powerful communication to multiple publics, cost containment and smooth project management.

 

After earning a B.S. in business with academic honors from Eastern Illinois University, Jody helped form FMB. Outside of work she contributes time and talent to her community and underprivileged populations. Jody is past president and secretary of her local business association and is proud of FMB’s stake in a revitalized downtown Knoxville.

ODETTE SHULTS

Senior Vice President, Client Service
Project Manager for Strategic Development

Odette’s “over the moon” work moments come when clients refer to FMB professionals as part of their staff. These moments reflect her primary goal: “to know and understand our clients so thoroughly that we integrate with them.” Her work draws on in-depth understanding of the client’s history, mission, goals, structure, publics, competition and business sector.

 

At FMB since 1998, Odette’s projects have won numerous CASE, Advertising Federation and other industry awards. She’s proud of a statewide heart-health marketing campaign for Pfizer, Inc., which became a national model, and of her major role in promoting Marymount University and Eastern Kentucky University to new regional and national publics. With an unwavering belief in education as the lynchpin to individuals meeting their potential, she takes great satisfaction in highly successful fundraising campaigns for Hiwassee College and Campbellsville University, both of which surpassed fundraising goals – one broke school records for year-end giving while the other was met ahead of schedule, reset, and met again. These successes allowed significant new opportunities to students who otherwise would not have been able to pursue higher education.

 

Odette delights in the “confluence of values” she finds in her work: “Joy is borne of doing good for others.”

 

After earning her bachelor’s and master’s degrees from Carson-Newman College, Odette went on staff and was soon directing the News & Publications Department. There she designed and implemented successful recruiting, brand development and fundraising campaigns. She has directed broadcast news, taught at a juvenile detention facility and donates time for community fundraising initiatives.

MARK BROWN

Communications Director

Having spent some 25 years in higher education marketing, promotion and administration gives Mark keen insight and tested perspective on a wealth of issues, including communications, donor engagement, fundraising and recruitment. His professional experience includes several years in journalism and teaching at the university level.

 

Previously part of the University Relations leadership team at Carson-Newman University, Mark established Online Services, directed News & Publications and throughout his career there worked with Academic Affairs, Alumni Relations, Annual Fund and Athletics. Mark will tell you that the key to engagement is storytelling and that, although technology changes the medium, the message must resonate with the recipient to generate purposeful reaction. His experience includes rebranding an institutional magazine, producing award-winning annual and presidential reports as well as on-site reporting and photography across the South and from the Middle East.

 

He began his writing career as a reporter and then editor in suburban Atlanta before editing and managing a local newspaper. He holds a B.A. in journalism and a master’s degree in theological studies from Samford University and the M.A. in English from the University of Montevallo.

ANDREA TRUAN

Creative Director

Connect w/ Andrea on LinkedIn

 

Andrea wanted to be an artist from the first time she held a crayon. In high school, an advertising class introduced her to what she likes to call “art you can engage with.” During her 21-year career she has developed brands, executed marketing strategies and created everything from ads, TV commercials and websites to toys for Fisher-Price.

 

Half of her career has been invested in running her own illustration and design firm. Her work with well-known clients, including Disney Consumer Products, Sea Ray Boats, Scripps Networks, Oak Ridge National Laboratory and Dean Foods, has garnered attention, awards and market share. Her creative direction permeates our visual arts team, excites clients and casts a creative vision across the agency.

 

A graduate of the Cleveland Institute of Art, Andrea holds a bachelor of fine arts degree. She chose and completed minors in graphic design and glass blowing to expand her knowledge base and explore new horizons. Ever the artist, she loves painting and collecting the work of other artists, along with cooking, camping and spending time with her family.

BAO VUU

Web Developer/IT Specialist

Connect w/ Bao on LinkedIn

 

Bao got his first computer when he was a little boy in Vietnam and learned everything he could, teaching himself about its software and hardware. He even took the unit apart to see how it worked and then tried — unsuccessfully — to put it back together. But he’s never stopped learning.

 

Since coming to the United States at age 17, he’s earned an associate degree from Pellissippi State Community College and his bachelor’s in computer science from the University Tennessee. These days he doesn’t break computers; he builds them in his spare time.

 

At FMB, he has developed responsive websites for clients and built scores of mass email marketing campaigns. He’s also never stopped learning, and spends his weekends taking online computer courses. He’s fluent in Vietnamese, English, and HTML, CSS, JavaScript, Kentico, iModules CMS, JQuery, Bootstrap, C#, .NET., SQL, Lightroom, Photoshop, InDesign, Git, LAMP, FlipHTML5, Google Analytics and AdWords Search.

 

As of September, Bao is very proud to be a citizen of the United States.

LORI HERRON

Account Supervisor

After earning her B.S. from Middle Tennessee State University’s mass communications department with a concentration in advertising, Lori threw herself into a high stress, performance-driven position in financial counseling before joining FMB in 2008. As account supervisor, she melds her skills in detail-oriented oversight with her academic background, thriving in FMB’s creative environment.

 

As part of the account support team, Lori has a stellar track record of managing complex, multi-element, time-sensitive campaigns that seem almost effortless from the client’s perspective. As the liaison between clients and all FMB departments, she ensures that requests move swiftly and accurately through internal channels, bringing yet another completed campaign in on-time and on-budget.

 

Professional and friendly in all her contacts, detailed and proactive, Lori moves smoothly between functions, enhancing the fluid, no-drama atmosphere at FMB. She exemplifies grace under pressure in all her responsibilities on behalf of FMB clients.

TERRY SHAW

Writer

Learning about our clients and telling their stories is Terry’s favorite part of his job at FMB. That could mean interviewing a faculty member about a lifelong passion for helping the deaf community or describing how a first internship inspired a nationally known broadcaster.

 

Prior to joining the agency, Terry worked as a newspaper reporter and editor. Stories from his experience editing a daily newspaper on the coast of Maine inspired his novel, The Way Life Should Be, published by Touchstone/Simon & Schuster.

 

Terry brings more than twenty years of news writing experience to FMB’s public relations work, crafting and pitching stories to consumer media and professional journals and publications. His considerable storytelling abilities are showcased in his compelling profiles and feature articles.

 

His freelance nonfiction has appeared in the San Francisco Chronicle, the Connecticut Post and the Knoxville News-Sentinel. He earned his bachelor’s degree from Penn State.

MAL ALDER

Social Media Manager

Connect w/ Mal on LinkedIn

 

It’s hard to say which came first, Mal’s deftness at navigating the 21st century construct for digital communication or her interest in social trends, politics, pop culture and news cycles. Social media is an important means of fostering growth, cultivating prospects and pre-segmenting intended target groups, all of which are in Mal’s wheelhouse.

 

Social listening is a collateral and under appreciated benefit of our services. Client representatives are often shocked to learn news they want and need to know through Mal’s attention to digital communication pulse points. They are likewise impressed by her agile use of platforms and methods to promote events, opportunities and generate engagement.

 

Mal has earned Google certifications in search ads, display ads and analytics, understanding what combinations of strategies work best in different scenarios. She is able to generate upticks in website traffic and magnify an organization’s online presence through SEO-friendly blogs and website content. The fresh approach she brings to social media communication is bolstered by a B.A. in creative writing and minor in journalism & electronic media from the University of Tennessee, as well as graphic design and web development experience.

JAY BOLLING

Digital Project Manager

Connect w/ Jay on LinkedIn

 

Jay is the project manager that business owners and administrators would order if they could fill out a form and get what they want. His almost 20 years of professional experience is split evenly between information technology and digital project expertise and business development and client services. His masterful people skills were honed in the course of technical support in the Smoky Mountain region’s hospitality and entertainment industry. His many successes include working with a county tourism account that generated two million website visits per year while helping provide customer support for 750 property owners and a number of lodging enterprises.

 

Jay blends a vast understanding of web technology, including analytics, Google Adwords, PPC, SEO and SEM methodologies with the ability to explain the intricacies of internet-based marketing strategies. He is certified in Google Adwords 101 and 201 and recently completed certification of industry leader Bruce Clay’s SEOToolSet and Advanced SEOToolSet seminars. Best of all, he relates well to colleagues and clients as one who understands the importance of ROI reporting and the importance of results and cost effectiveness in measuring success. He earned a B.A. in communication studies from the University of Tennessee.

CHRISTINE GORDON

Account Manager

Connect w/ Christine on LinkedIn

 

Christine Gordon, a transplanted New Jerseyan, developed her account supervision acumen at McCann Torre Lazur, a division of McCann Worldgroup. She has extensive experience in managing high level strategic and scientific initiatives with multi-year planning and roll-out schedules, supervising video, digital, and print tactics in the constantly evolving health communications field.

 

For FMB, Christine manages and monitors the implementation of approved strategic plans and programs, protects client brands by ensuring that all work produced is exceptional, and succeeds in supporting the targeted strategy and achieving set goals. Christine brings an energetic, imaginative, yet focused sensibility to every initiative. Colleagues and clients alike attest that her passion for her work comes through clearly in her daily “team first” approach.

 

A graduate of Muhlenberg College with a bachelor’s in business administration, Christine concentrated on marketing and international business, which she studied at Maastricht University in The Netherlands. Her penchant for precision and her organizational skill (including an unabashed affection for the uber-power of the Excel spreadsheet) began her senior year in college when she worked in the alumni relations and development office, helping develop and manage fundraising, homecoming and reunion events as well as coordinating regular alumni mailings and email campaigns.

PATRICIA STORM BROYLES

Writer/Editor

Connect w/ Patricia on LinkedIn

 

Patti has a 25+ year history as a writer and creative team brand strategist. She understands the power of compelling and evocative language to build bridges, brand equity and business. Adept at compressing the learning curve in understanding a client’s business model and market, she’s versed and comfortable in print and digital.

 

Having worked on both sides of the desk – ad agency and client – she is always mindful of her role as a careful steward of the client’s time and resources. Patti has written for virtually every medium of creative communication for diverse disciplines. She has helped develop public relations and ad campaigns, web content and affiliate sales presentations for Home & Garden Television and hgtvhome. com, as well as other brands of Scripps Networks Interactive (DIY and Food Network) since the leader in lifestyle media launched in 1990.

 

After graduating Missouri Southern State University with a bachelor’s in English, she attended the University of Tennessee as a graduate assistant. She is especially proud of pro bono work that helped brand a regional stage company in transition and developed a younger demographic donor group.

FRANNY GAGNIER

Graphic Artist

Connect w/ Franny on LinkedIn

 

Franny brings Big Ten experience honed at Michigan State University. She led the cultivation and implementation of the Alumni Association’s brand standards, from conception to final production across all communication platforms, including print, web and social media. Other duties included overseeing and coordinating the design staff’s output as well as the work of outsourced artists, photographers, ad agencies and vendors.

 

Her “midwestern nice” and commitment to excellence are evident in every task, every day. Her recognitions include 7 ADDY’s (American Advertising Awards) for Michigan State campaigns, a $5K grant to complete the Kresge Art Center wayfinding system and inclusion in her alma mater’s Honors College.

 

Since joining FMB in 2017, Franny has created a host of campaigns and collateral materials that have reflected clients’ energy and ideologies, redesigned websites to streamline user experiences for particular audiences and recast logos and identifying marks to meet industry standards. She earned a B.F.A. in Studio Art, Graphic Design from MSU in 2014.

LEE SCHUTTER

Brand Manager

Lee creates awareness and raises the public profiles of our clients. With a keen eye toward future opportunities for each brand, she closely monitors trends, oversees media planning and strategy, advertising and marketing activities. Her ability to track and analyze market-related data is legendary among her colleagues.

 

Her career has featured elevating the profiles of celebrated national and international brands, including Timberland, PUMA USA, Marriott Corp., American Woodmark Corporation and Reebok.

 

Lee earned a bachelor’s degree in health & human development and a master’s degree in sports marketing from Penn State, where she also lettered in track and managed the men’s lacrosse team. Adaptable, energetic and focused, she has a proven record of successfully managing complex projects to align with the strategic vision, generating cost savings and achieving a return on marketing investment. Simply put, she gets things done.

JUDEY KRESSLY

Traffic Manager

Connect w/ Judey on LinkedIn

 

Logistics makes Judey tick. Her career has been built around supporting project management and on-time delivery, both of which rely on her innate aptitude to assess, assign and see tasks through.

 

Blessed with a temperament that motivates clients as well as team members, Judey strives for accuracy, grasps the scope of each project and facilitates progress to ensure that undertakings are completed within a sustainable budget. She is an expert in pre-press production and is able to repurpose print pieces into web-friendly marketing.

 

An accomplished cook, she understands the attributes of ingredients and how much is necessary for the desired result. She brought similar insights to our systematic delivery of FMB’s promise to provide excellent work in a timely fashion, something she deftly applies to vendors and those who transport finished materials.

JENNIFER KRUZIC

Graphic Artist

Connect w/ Jennifer on LinkedIn

 

Jennifer has always had a passion and love for all things creative and found her calling in graphic design. After receiving her degree in Communications Graphics Technology from Pellissippi State, she interned at Lamar Advertising, then worked at Trendsetters Media, where along with graphic design, she dabbled in web development and design before branching off as a freelance designer. With a decade of industry experience, Jennifer has created everything from branding and visual identity to billboards, graphic web support, direct mail, postcards, letterheads, and flyers. A favorite is magazine design, and at FMB she’s done outstanding work for college alumni associations, along with digital signage, posters, multipage layouts, advertisements, logos and everything in between.

 

Prior to joining FMB, she worked as part of the team at Homeland Defense & Security Information Analysis Center, where she professionalized publications for the Department of Defense, including transforming the HDIAC Journal from an online publication to a print journal by captivating audiences with stellar graphics. She also spearheaded support across multiple media platforms for HDIAC, government clients and customers, and academic and industry partners with outstanding graphics. Additionally, she transformed HDIAC’s visual identity and implemented brand standards, which both directly and indirectly contributed to HDIAC’s success. Jennifer is meticulous and results-driven, and she’ll never back down from a challenge. Or an offer of chocolate.